The most advanced F&I platform built for modern dealerships. Streamline operations, boost agent performance, and close more deals with real-time intelligence.
We combine deep industry expertise with cutting-edge technology to help dealerships and agents perform at their peak.
Machine learning models analyze dealer performance patterns to surface opportunities your team would otherwise miss.
256-bit encryption, SOC 2 Type II certified, and fully GLBA compliant. Your data and your customers' data are safe.
Live dashboards give you a pulse on every deal, every agent, and every product — updated the moment it happens.
Our team of former F&I directors is available around the clock to help your agents close more deals.
Connects with CDK, Reynolds & Reynolds, DealerSocket, and all major dealer management systems out of the box.
Most dealers are live within 48 hours. Our white-glove setup team handles migration, training, and go-live.
Join 1,200+ dealerships already growing with Dynamic Dealer Services.
Dynamic Dealer Services was born from the F&I office — built by practitioners who lived the process and refused to accept mediocre tools.
Our founders spent a combined 40+ years in the F&I office before writing a single line of code. That perspective shapes every decision we make: from UX to reporting logic to how our claims system handles edge cases at 11pm on a Sunday.
Today we serve independent dealers, dealer groups, and F&I agents across 48 states. Our platform processes over $2.4 billion in F&I revenue annually — and we're just getting started.
Three veteran F&I directors launched Dynamic Dealer Services with a single mission: give independent dealers the same tools as the big groups.
Three veteran F&I directors launched Dynamic Dealer Services with a single mission: give independent dealers the same tools as the big groups.
Released our first cloud-based Agent CRM, replacing spreadsheets and sticky notes with real-time deal tracking for over 200 agents.
Released our first cloud-based Agent CRM, replacing spreadsheets and sticky notes with real-time deal tracking for over 200 agents.
Integrated machine learning into the Dealer Performance Dashboard, surfacing profit opportunities previously invisible to managers.
Integrated machine learning into the Dealer Performance Dashboard, surfacing profit opportunities previously invisible to managers.
Achieved bank-grade security certification — the first F&I SaaS platform in the country to reach this compliance milestone.
Achieved bank-grade security certification — the first F&I SaaS platform in the country to reach this compliance milestone.
Now operating in 48 states with a full suite: CRM, Dashboard, Training Portal, and automated Claims — all under one roof.
Now operating in 48 states with a full suite: CRM, Dashboard, Training Portal, and automated Claims — all under one roof.
Every feature we build is tied to a measurable outcome for your agents or your store.
We don't sell software and disappear. Our F&I veterans stay engaged with your team month after month.
Transparent contracts, transparent pricing, and compliance baked into every product we ship.
The automotive retail space never stands still. Neither do we — 40+ product updates shipped every year.
F&I veterans, technology architects, and compliance specialists — united by a single purpose: making you and your dealers more profitable.
Co-Founder & CEO
25 years in automotive retail, including 14 as an F&I Director at multi-rooftop dealer groups across the South. Marcus built the vision that became Dynamic Dealer Services.
Co-Founder & COO
Former Regional VP at a top-5 F&I provider. Christine oversees operations, compliance architecture, and client success programs that keep retention above 97%.
Chief Technology Officer
Formerly led engineering at two fintech startups before joining DDS in 2016. Derek architected the AI analytics engine powering the Dealer Performance Dashboard.
VP of Agent Success
Sandra spent 12 years managing F&I agent networks before leading DDS's training and performance programs. She designed every module in the Training Portal.
VP of Dealer Partnerships
Ryan joined from AutoNation where he managed relationships across 80 stores. He leads DDS's dealer onboarding, group strategy, and national expansion efforts.
Book a no-pressure strategy call. You'll speak directly with one of our F&I veterans — no sales reps, no scripts.
We're a team of F&I veterans, engineers, and operators on a mission to bring world-class technology to every dealership in America. Come build with us.
Don't see the right role? Send us your details anyway — we're always looking for exceptional people.
From industry publications to national business media, here's how the world is covering the F&I platform reshaping modern dealerships.
The platform's AI-driven deal structuring and real-time compliance monitoring have helped dealer groups across 48 states lift PVR by an average of $420 per deal in 2024.
Their certification program has become the de facto standard for independent F&I agents seeking to stand out in an increasingly competitive dealership landscape.
Dynamic Dealer Services' 4-hour claims resolution benchmark is being cited by dealers as a top reason they chose the platform over legacy F&I providers.
Among the ten companies spotlighted, Dynamic Dealer Services stood out for turning a traditionally opaque profit center into a performance-driven, data-transparent operation.
CEO Marcus Reid joins the CBT Automotive Podcast to discuss the origin story of DDS, the evolution of the F&I compliance landscape, and what's next.
Voted by more than 2,000 dealer principals, the award recognizes DDS for outstanding ROI, platform reliability, and dealer support quality.
For press inquiries, interview requests, speaking opportunities, or high-resolution brand assets, our communications team responds within one business day.
Have questions or want to see the platform in action? Reach out directly to one of our Managing General Agents — real people, real answers, no runaround.
Strategies, compliance updates, and performance insights written by F&I professionals for F&I professionals. No fluff, just results.
The gap between average and elite F&I performance is wider than ever. We analyzed 1,200+ dealers on our platform to uncover the exact habits, menus, and workflows that separate $1,800 PVR from $2,400+.
The FTC’s updated CARS Rule has sweeping implications for how F&I products are disclosed and presented. Here’s a plain-English breakdown of what changed and the compliance checklist your team needs today.
Our new AI recommendation engine analyzes customer profiles and deal structure in real time to surface the right product bundle — at the right price point — before the customer sits down. Here’s how it works.
New F&I managers typically take 90–120 days to hit target PVR. With structured onboarding, gamified LMS modules, and live coaching checkpoints, our top dealers are getting there in 45 days. Here’s the playbook.
EV sales hit 18% of new vehicle transactions in Q1 2026. Tire & wheel protection, pre-paid maintenance, and traditional powertrain warranties are seeing sharp shifts in attach rates. Here’s what the data says.
Price objections on VSC are the #1 reason F&I gross leaks. This word-for-word script framework — built from 12 months of recorded deal-closes across our platform — shows you exactly how to hold gross without losing the deal.
New articles every week. No spam, no fluff \u2014 just actionable F&I intelligence from the people who live it.
A purpose-built CRM designed exclusively for F&I agents. Manage leads, track deals, automate follow-ups, and close more contracts — all from a single, powerful workspace tailored to the way F&I teams actually work.
Stop waiting for end-of-month reports. Our real-time dealer performance dashboard gives you instant visibility into gross, penetration rates, and chargebacks across every rooftop, every agent, every deal.
Industry-leading courses built by top F&I directors. Keep your team sharp, compliant, and closing — from day one through career peak.
A fully digital claims experience that delights customers and keeps your dealers' reputation spotless. From submission to payment, every step is transparent, efficient, and stress-free.
Dealers and customers submit claims online in minutes. No paperwork, no faxes — just a clean, guided digital flow.
Our engine instantly cross-references the claim against policy terms, coverage limits, and prior claim history.
Claims are routed to the appropriate adjuster with all documentation pre-loaded for faster, more accurate decisions.
Approved claims are paid via ACH or virtual card within 24–48 hours. Full status visibility throughout.
Real results from real dealerships across the country.
“Dynamic Dealer Services transformed our F&I office. Our PVR jumped from $1,600 to $2,900 in under 90 days. The real-time dashboard alone paid for the platform ten times over.”
“The training portal alone is worth it. My new hires are productive in half the time compared to before. The compliance certifications give us total peace of mind.”
“Claims used to be a nightmare — customers calling in upset, dealers in the dark. Now everything resolves in under two days and our CSI scores have never been higher.”
In a 30-minute strategy session, our F&I specialists will analyze your current operation, identify revenue gaps, and map a custom roadmap to accelerate your dealership's performance.
